SIMPLi All Purpose Cleaner Starter Kit – Multipurpose Cleaner Concentrate Refill 8.45 fl oz Makes 85 fl oz + Reusable Spray Bottle 17 fl oz – Surface Cleaner for Kitchen, Bathroom, Glass, Floor Review Analysis
B0GN9JSZ3C · amazon.us · Health & Household > Household Supplies > Household Cleaning > All-Purpose Cleaners
Last updated: June 2026 · Based on stratified sample of customer reviews
Opportunity Score
The SIMPLi All Purpose Cleaner Starter Kit – Multipurpose Cleaner Concentrate Refill 8.45 fl oz Makes 85 fl oz + Reusable Spray Bottle 17 fl oz – Surface Cleaner for Kitchen, Bathroom, Glass, Floor scores 41/100 on the Sellyze opportunity index. Based on 23 customer reviews with a 4.4 star average. Analysis identified 7 distinct complaints, with 3 classified as major or critical.
Score Breakdown
The Sellyze opportunity score evaluates products across five dimensions, each scored 0 to 10.
Common Customer Complaints
Sellyze identified 7 distinct pain points from customer reviews. The 6 most prevalent issues are listed below.
1. Cleaning Performance on Heavy Grease
Usability Issue · Critical · 2.8% of buyers
Cleaner struggles to remove heavy grease and cooked-on messes, requiring extra scrubbing compared to competitors.
"Where it struggled a bit was with heavier grease, like the splatter on my stove. It still got the job done, but it took a bit more effort than my usual cleaner."
"It feels like a good daily cleaner rather than something meant for heavy-duty grime or serious stains."
2. Spray Bottle Quality
quality_vs_expectation · Major · 1.4% of buyers
Spray bottle feels cheap and users are not confident in its long-term durability.
"the bottle feels a bit...cheap and I'm not confident in its long-term survivability"
"The bottle itself works well, but there's nothing about it that stands out really."
3. Instructions Clarity
Missing Feature · Moderate · 0.7% of buyers
Instructions do not include dilution ratios, making it unclear how to mix the concentrate for optimal use.
"I WOULD like it to also include some ratios in the instructions"
4. Scent Appeal
quality_vs_expectation · Moderate · 0.7% of buyers
Scent is not appealing to some users, who wish it smelled cleaner or lighter after use.
"My only downside is the scent. It's not terrible, but it definitely wasn't my favorite and I wish it smelled cleaner or lighter after use."
5. Streaking After Cleaning
Usability Issue · Moderate · 0.7% of buyers
Cleaner leaves streaks or residue on surfaces, especially glass or shiny appliances.
"Still some streaking, but I am wanting a grease cutter, not a glass cleaner with crystal clear finish, so not bad!"
6. Value for Price
quality_vs_expectation · Major · 1.4% of buyers
Product is considered expensive compared to larger name-brand alternatives, making it hard to justify the cost.
"the main downside for me is the price. It performs fine, but when I compare it to larger gallon sized quantities of popular name brand multi purpose cleaners and a separate spray bottle, it's hard to justify the cost."
"Overall a good product, though perhaps a little expensive."
What Customers Like
Despite the issues above, the product receives strong positive feedback in these areas:
- Microfiber Cloth Quality: Included microfiber cloth is better than most and appreciated by users.
Market Position
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Full analysis available
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About this analysis
This report was generated by Sellyze using stratified review sampling and weighted prevalence estimation. Reviews were analyzed from a stratified sample that oversamples negative reviews for better problem detection. Prevalence rates are weighted against the actual rating distribution to estimate true buyer impact. All customer quotes are taken directly from published Amazon reviews.