SIMPLi All Purpose Cleaner Starter Kit – Multipurpose Cleaner Concentrate Refill 8.45 fl oz Makes 85 fl oz + Reusable Spray Bottle 17 fl oz – Surface Cleaner for Kitchen, Bathroom, Glass, Floor Review Analysis

B0GN9JSZ3C · amazon.us · Health & Household > Household Supplies > Household Cleaning > All-Purpose Cleaners

USD 17.994.4 rating23 reviews

Last updated: June 2026 · Based on stratified sample of customer reviews

Opportunity Score

41
Dgrade

The SIMPLi All Purpose Cleaner Starter Kit – Multipurpose Cleaner Concentrate Refill 8.45 fl oz Makes 85 fl oz + Reusable Spray Bottle 17 fl oz – Surface Cleaner for Kitchen, Bathroom, Glass, Floor scores 41/100 on the Sellyze opportunity index. Based on 23 customer reviews with a 4.4 star average. Analysis identified 7 distinct complaints, with 3 classified as major or critical.

Score Breakdown

The Sellyze opportunity score evaluates products across five dimensions, each scored 0 to 10.

Entry Barrier
8.0
Market Demand
3.0
Profit Potential
4.0
Competition Level
7.0
Pain Point Severity
6.0

Common Customer Complaints

Sellyze identified 7 distinct pain points from customer reviews. The 6 most prevalent issues are listed below.

1. Cleaning Performance on Heavy Grease

Usability Issue · Critical · 2.8% of buyers

Cleaner struggles to remove heavy grease and cooked-on messes, requiring extra scrubbing compared to competitors.

"Where it struggled a bit was with heavier grease, like the splatter on my stove. It still got the job done, but it took a bit more effort than my usual cleaner."

"It feels like a good daily cleaner rather than something meant for heavy-duty grime or serious stains."

2. Spray Bottle Quality

quality_vs_expectation · Major · 1.4% of buyers

Spray bottle feels cheap and users are not confident in its long-term durability.

"the bottle feels a bit...cheap and I'm not confident in its long-term survivability"

"The bottle itself works well, but there's nothing about it that stands out really."

3. Instructions Clarity

Missing Feature · Moderate · 0.7% of buyers

Instructions do not include dilution ratios, making it unclear how to mix the concentrate for optimal use.

"I WOULD like it to also include some ratios in the instructions"

4. Scent Appeal

quality_vs_expectation · Moderate · 0.7% of buyers

Scent is not appealing to some users, who wish it smelled cleaner or lighter after use.

"My only downside is the scent. It's not terrible, but it definitely wasn't my favorite and I wish it smelled cleaner or lighter after use."

5. Streaking After Cleaning

Usability Issue · Moderate · 0.7% of buyers

Cleaner leaves streaks or residue on surfaces, especially glass or shiny appliances.

"Still some streaking, but I am wanting a grease cutter, not a glass cleaner with crystal clear finish, so not bad!"

6. Value for Price

quality_vs_expectation · Major · 1.4% of buyers

Product is considered expensive compared to larger name-brand alternatives, making it hard to justify the cost.

"the main downside for me is the price. It performs fine, but when I compare it to larger gallon sized quantities of popular name brand multi purpose cleaners and a separate spray bottle, it's hard to justify the cost."

"Overall a good product, though perhaps a little expensive."

What Customers Like

Despite the issues above, the product receives strong positive feedback in these areas:

  • Microfiber Cloth Quality: Included microfiber cloth is better than most and appreciated by users.

Market Position

CategoryHealth & Household > Household Supplies > Household Cleaning > All-Purpose CleanersPriceUSD 17.99Rating4.4 out of 5Reviews23Sellers1

Other Products Analyzed

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About this analysis

This report was generated by Sellyze using stratified review sampling and weighted prevalence estimation. Reviews were analyzed from a stratified sample that oversamples negative reviews for better problem detection. Prevalence rates are weighted against the actual rating distribution to estimate true buyer impact. All customer quotes are taken directly from published Amazon reviews.

Read the full methodology