Amazon Smart Plug, Works with Alexa, Simple Setup, Endless Possibilities Review Analysis
B089DR29T6 · amazon.us ·
Last updated: May 2026 · Based on stratified sample of customer reviews
Opportunity Score
The Amazon Smart Plug, Works with Alexa, Simple Setup, Endless Possibilities scores 41/100 on the Sellyze opportunity index. Based on 570,411 customer reviews with a 4.7 star average. Amazon reports 6k+ bought in past month for this product. Analysis identified 13 distinct complaints, with 6 classified as major or critical.
Score Breakdown
The Sellyze opportunity score evaluates products across five dimensions, each scored 0 to 10.
Common Customer Complaints
Sellyze identified 13 distinct pain points from customer reviews. The 6 most prevalent issues are listed below.
1. Audio Noise Emission
Product Defect · Critical · 4.4% of buyers
Smart plugs frequently emit a super high-pitched 'eeeeeeee' noise, which is distracting and annoying to users.
"they all frequently emit a super high-pitched eeeeeeee"
"I notice they all frequently emit a super high-pitched eeeeeeee"
2. Internet Dependency
Product Defect · Critical · 3.1% of buyers
When the internet goes down, all devices plugged into the smart plugs also go down, causing loss of control and, in some cases, the house to go completely dark.
"When that happens, all the devices plugged into the Smart Plugs also go down. If the internet goes down at night, the house goes completely dark."
"When internet service goes down, all the devices plugged into the Smart Plugs also go down"
3. Setup Process Complexity
Usability Issue · Critical · 3.9% of buyers
Setup is a hassle, requiring too many steps to pair with Alexa, including unplugging and scanning codes quickly.
"Some were a hassle to set up, requiring way too many steps just to pair with Alexa"
"I had to unplug the smart plug and quickly scan the code on the back of the plug, then plug it back in fast so that when it scanned for it it would see it plugged in"
4. WiFi Connectivity Issues
Product Defect · Critical · 3.4% of buyers
Smart plugs sometimes fail to connect to 2.4 GHz networks or experience occasional random disconnects, requiring manual intervention.
"A few wouldn't connect to my standard 2.4 GHz network—even though other devices worked on it just fine"
"Connection stability is generally very good, with only occasional random disconnects that are quickly fixed in the app"
5. Device Detection Failure
Product Defect · Major · 1.9% of buyers
Some smart plugs are not detected by their own apps or Alexa, preventing setup and use.
"Others couldn't even be detected by their own apps"
"My Alexa didn't recognize it on its own"
6. Premature Device Failure
Product Defect · Major · 1.7% of buyers
Some smart plugs stop working after only a short time, indicating poor durability.
"Some of them stopped working after only a short time"
What Customers Like
Despite the issues above, the product receives strong positive feedback in these areas:
- Long-Term Durability (Other Categories): USB cables and power banks last for years with heavy use, maintaining tight connections and capacity.
- Travel/Backpack Utility: Backpacks are spacious enough for kids to pack for two weeks in Europe.
Market Position
Full analysis available
- + 7 more pain points with evidence
- + Product spec with improvement recommendations
- + Supplier brief ready to send to manufacturers
- + Optimized Amazon listing copy
- + Score reasoning with detailed breakdown
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About this analysis
This report was generated by Sellyze using stratified review sampling and weighted prevalence estimation. Reviews were analyzed from a stratified sample that oversamples negative reviews for better problem detection. Prevalence rates are weighted against the actual rating distribution to estimate true buyer impact. All customer quotes are taken directly from published Amazon reviews.