Etekcity Food Kitchen Scale, Digital Grams and Ounces for Weight Loss, Baking, Cooking, Keto and Meal Prep, LCD Display, Medium, 304 Stainless Steel Review Analysis

B0113UZJE2 · amazon.us · Home & Kitchen > Kitchen & Dining > Kitchen Utensils & Gadgets > Measuring Tools & Scales > Scales > Digital Scales

USD 13.99 · 4.6 rating · 173,995 reviews

Last updated: May 2026 · Based on stratified sample of customer reviews

Summary

The Etekcity Food Kitchen Scale, Digital Grams and Ounces for Weight Loss, Baking, Cooking, Keto and Meal Prep, LCD Display, Medium, 304 Stainless Steel (B0113UZJE2) scores 38 out of 100 on the Sellyze opportunity index, receiving a D grade. The product has 173,995 customer reviews with a 4.6 star average rating. Analysis identified 3 distinct customer complaints, with 0 classified as major or critical issues.

Opportunity Score Breakdown

The Sellyze opportunity score evaluates products across five dimensions, each scored 0 to 10.

Entry Barrier
5.0
Market Demand
8.0
Profit Potential
2.0
Competition Level
1.5
Pain Point Severity
2.5

Common Customer Complaints

Sellyze identified 3 distinct pain points from customer reviews. All issues are listed below with estimated buyer impact rates.

1. Unit Button Reliability

Usability Issue · Moderate · 3.9% of buyers

Unit selector button sometimes fails to respond on first press, requiring double-clicking to switch between measurement units.

"It kind of doesn't work sometimes when you are trying to switch the unit and you might have to double click"

"doesn't work sometimes when trying to switch the unit and might have to double click"

2. App Integration

Missing Feature · Moderate · 2.9% of buyers

Scale lacks integration with popular third-party nutrition tracking apps, limiting usefulness for users with established tracking workflows.

"This scale doesn't integrate with my preferred nutrition app"

"Scale doesn't integrate with other nutrition apps"

3. Platform Size

Preference Mismatch · Minor · 4.3% of buyers

Small platform size prevents use with very large bowls or containers, limiting versatility for batch cooking or meal prep.

"Small size may not fit very large bowls"

"small size may not fit very large bowls"

What Customers Like

Despite the issues above, the product receives strong positive feedback in these areas:

  • Accuracy: Consistently accurate measurements across grams and ounces, with high precision for cooking and baking applications.
  • Compact Design: Small, lightweight, and space-efficient form factor that's easy to store and doesn't clutter countertops.
  • Ease of Use: Intuitive operation with simple controls, quick response time, and straightforward functionality.
  • Tare Function: Tare function works smoothly and accurately, enabling easy measurement of ingredients in containers without manual calculation.

Market Position

CategoryHome & Kitchen > Kitchen & Dining > Kitchen Utensils & Gadgets > Measuring Tools & Scales > Scales > Digital ScalesPriceUSD 13.99Rating4.6 out of 5Reviews173,995

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About this analysis

This report was generated by Sellyze using stratified review sampling and weighted prevalence estimation. Reviews were analyzed from a stratified sample that oversamples negative reviews for better problem detection. Prevalence rates are weighted against the actual rating distribution to estimate true buyer impact. All customer quotes are taken directly from published Amazon reviews.

Read the full methodology